Interesting Twist in Viral marketing for Pepsi. No Superbowl Ads

Status
Not open for further replies.
C

Chazwozel

http://news.yahoo.com/s/time/20100204/us_time/08599195840000;_ylt=Ago7QK1tfDtD6958q0DQX5V0fNdF

They are trying a new tactic. Pepsi Refresh. they are donating 20 million dollars in grant money for worth cause (32 grants a month) that is pretty cool of them. I can totally understand it will send mix message of spending 12 million dollars for TWO sixty minutes spots? yikes.

Go Pepsi :) I drink MT. Drew which is from a Pepsi family.
I will drink diet coke in a pinch, but I loves me my Pepsi.
 
Status
Not open for further replies.
Top