In my experience if an MMO is doing well, they usually don't have a free trial for a while. Its only when an MMO is bleeding subscribers is when they break out the free trial this early in a game's life cycle in a desperate attempt to bring in new blood.Sadly they're not taking trials yet, which is strange as it's been out a small while now.
You realize that is not an easy question to explain? I don't know why killing pigs in WoW was more fun years ago then Aion was when I had a chance to try it. Things just annoy me, like limited flight, backwards crafting, and fight effects that become so "flashy" they are ludicrous.When people say "it plays boring..." what exactly is boring about it?
You realize that is not an easy question to explain? I don't know why killing pigs in WoW was more fun years ago then Aion was when I had a chance to try it. Things just annoy me, like limited flight, backwards crafting, and fight effects that become so "flashy" they are ludicrous.When people say "it plays boring..." what exactly is boring about it?
I think there is legitimate (business) reason to hold off the downloadable version for the initial release, to increase the sale of actual boxes.
Doing it like that is actually fundamentally unsound as a business reason in a subscription model, where the vast majority of revenue is drawn from subscription fees, not the box sales. This is the same reason that Comcast gives away HBO for a month, magazines give you 75% off the first year, credit report services give you free reports, etc. There's money to be made in the first sale, but it's peanuts compared to what they get from you in subscription, and nothing sells better than a discount/trial/free-demo service.oddbot said:In my experience if an MMO is doing well, they usually don't have a free trial for a while.
I will be honest, not far. Due to being broke I often get my MMO play through friends that are also MMOfanatics. One of them is trying out Aion right now and he let me, "ahem" borrow his computer for a few hours. I pretty much do the same with all MMOs, like one of the EverQuest 2 developers let me into that game when it came out for awhile. He was disappointed when I told him I was going to start up WoW in a few weeks. We... don't talk much anymore.Just curious, how far did you get in Aion Scythe?
But bear in mind, WoW didn't have an initial trial either. I don't think this is just ever MMO business executive being stupid in the exact same way, I think this is a business strategy that is annoying for the consumer but is presumably well tested enough to be reliable. WoW may break a billion dollars every year in subscription fees, but that's WoW. For the average MMO that doesn't KNOW whether they'll be holding on to their subscriber base yet, it probably does make sense to ensure that they at least break even on their box sales.The single sole business reason for an MMO company to not offer a free trial and focus on driving box sales instead of subscriptions is if they can't (or won't) provide a service/product that can sustain the interest of their subscribed user base, and know they can't capture that revenue.
The point is that the proportion of revenue in subscriptions is an order of magnitude higher than the revenue they make from first sale.WoW may break a billion dollars every year in subscription fees, but that's WoW.
Except that free limited time trials don't cannibalize sales as long as there is value to the product beyond the trial period. That's the whole point of having a free trial.For the average MMO that doesn't KNOW whether they'll be holding on to their subscriber base yet, it probably does make sense to ensure that they at least break even on their box sales.
The same thing Blizzard's lack of initial trial said about the strength of WoW as an MMO?If NCsoft is concerned that people will derive all the possible value out of Aion during a 10-14 day trial, what does that say about the strength of their product as an MMO?
I will be honest, not far. Due to being broke I often get my MMO play through friends that are also MMOfanatics. One of them is trying out Aion right now and he let me, "ahem" borrow his computer for a few hours. I pretty much do the same with all MMOs, like one of the EverQuest 2 developers let me into that game when it came out for awhile. He was disappointed when I told him I was going to start up WoW in a few weeks. We... don't talk much anymore.Just curious, how far did you get in Aion Scythe?
WoW's launch month was disastrous. They weren't prepared for the server load, and they almost lost their whole userbase right then and there because people were pissed that they had paid for the game and a month of service and they couldn't log on.The same thing Blizzard's lack of initial trial said about the strength of WoW as an MMO?If NCsoft is concerned that people will derive all the possible value out of Aion during a 10-14 day trial, what does that say about the strength of their product as an MMO?
Which is exactly why you offer free trials as a promotional tool. Other competitors already do it. By default, they have a better value proposition than you do, if you don't do it. And if you do it, then, by default you have a better value proposition than the ones who don't.But most people won't maintain more than one or two MMO subscriptions at a time, and with MMOs popping up like rabbits nowadays (even if most of them are crap), the competition is going to be fierce, even if you ignore WoW.
Blizz had the least reason of any MMO to have competitive promotions because they had no competitors at the time,
Blizz had the least reason of any MMO to have competitive promotions because they had no competitors at the time,
That's probably a huge part of it. Blizzard's brand, even in 2004, was pretty frackin' strong thanks to Diablo 2 and WC3. It's just plain obscene now.What I personally think that had something to do with as to why WoW became so famous is simply the name "Blizzard" that was attached to it. While that sounds totally unfair I think that did draw a lot of people who never even played an MMO before to the game. Because, you know, it's Blizzard!!11!1oneoneone1two
Couldn't you have said this about WoW 5 years ago though (with different MMO comparisons)?Its..a crappy amaglam of other mmos..
PvP similar to DAOC and others with massive large zones for pvp
Quest grind similar to WoW
Graphics up there with AoC, Vanguard, etc
Now the primary game mechanic of flying has been done in other mmorpgs, namely my favorite mmo to date, Shadowbane, had class which could fly either by natural means (wings) or spells.
Is it a bad game? *shrug* havent played it but it doesnt seem like my cup of tea. I'll wait for ST:O
For all the discussion about how good/bad their content/system is, what Warcraft is ludicrously good at that their competitors don't seem to be yet is selling and re-selling you their product however they can. They have free trials, they have game card giveaways, they have referrals, they have renewal bonuses, they have referral-renewal bonuses, they have supplementary products which get back you back into the primary product, etc.All I can say is I played it to level 32 in about 3 1/2 weeks and then quit without even looking back. On the other hand I was sucked in by WoW for 3 years, I've quit 3 times and I'm thinking about going back again.
Omg! You mean an established franchise made an MMO and pre-orders went through the roof? You don't say!So at launch, they didn't really need more promotions. And yet, within 6 months, they offered a free trials.
Omg! You mean an established franchise made an MMO and pre-orders went through the roof? You don't say! [/QUOTE]So at launch, they didn't really need more promotions. And yet, within 6 months, they offered a free trials.
I dunno the business reasons behind it, but it's just been my experience. Successful games like WoW and LOTRO have taken a while before they offered a free trial. Fail games like AoC and WAR offered ones much quicker, and now the first ten levels of WAR are free forever.Doing it like that is actually fundamentally unsound as a business reason in a subscription model, where the vast majority of revenue is drawn from subscription fees, not the box sales.oddbot said:In my experience if an MMO is doing well, they usually don't have a free trial for a while.
Then there will be a trial soon. NCSoft hands out free trials like candy because of how the Korean gaming scene works.It is NCSoft.