My wife runs/owns a
genealogy software company with her mother and sister though, and her mother (majority owner of The Magikey) is pretty much an expert, and works on her own genealogy on a regular basis. So we've got a lot of work done on her family already. She does travel every year or two to go to cemeteries, churches, courthouses, etc for records that aren't online yet. If you go to a large-ish genealogy conference, or one near the midwest, you're liable to see them at a booth teaching people how to use their software.