Even if you're making minimum wage, 2 minutes of your time is worth one quarter ($0.25 [USD]).
Assuming it takes two minutes a day to load and read the comic, then you're 'paying' over $7 per month to read PvPonline, especially if you have to reload it a few times throughout the day in order to get the day's update.
How many of his last month's worth of comics were laugh out loud funny? How much is a laugh out loud teh funneh worth to you?
Of course it's bad cost analysis, since the time is 'sunk' (wasted) anyway, but it's worth considering.
-Adam