Eh...that's debatable. They specify a time limit (1 year). It could be framed as a "no ads for a year" project. That said, I don't like it much either. They don't offer very much in the way of enticements. If it is funded, fine by me, but I kind of hope that it isn't because I think they can do better than that.This is stupid, PA are stupid, and I wish they would take this down since it completely is against Kickstarter's Rule 1
There are several goals for this project.Kickstarter said:1. Funding for projects only. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it. A project is not open-ended. Starting a business, for example, does not qualify as a project.
Creativity isn't a requirement, per their guidelines.This isn't a creative project, though. Unless you count removing ads as creative.
I initially thought that was... Unique as well, but as I thought about it, there is no school that, for $7,500, will give you three months of hands on training on how Khoo is successful.Let me just pay $7,500 to be an intern, let me just reach down and do that, it'll be a good idea
I suspect you're right, but this is less "pushing the boundaries" and more "going back to the good old days of putting up donation links on random websites".Kickstarter is a relatively lawless frontier. People are going to push the boundaries there. The Kickstarter of old will not stay that way for long. People have sought funding for science projects and other crazy things. It won't be the indie art funding center for much longer, I suspect.
From the Kickstarter:I initially thought that was... Unique as well, but as I thought about it, there is no school that, for $7,500, will give you three months of hands on training on how Khoo is successful.
A day. One day. Of interning.Intern at Penny Arcade for a day! You'll be put to real work under the supervision of Khoo. (you will need to arrange travel)
I fail at reading. One thousand dollars an hour? I think they're treating this like an extension of the child's play charity dinner. I wonder if people will actually spend such huge amounts for so little reward...From the Kickstarter:
A day. One day. Of interning.
Without a doubtI fail at reading. One thousand dollars an hour? I think they're treating this like an extension of the child's play charity dinner. I wonder if people will actually spend such huge amounts for so little reward...
One of the two available is already gone.I fail at reading. One thousand dollars an hour? I think they're treating this like an extension of the child's play charity dinner. I wonder if people will actually spend such huge amounts for so little reward...
Considering the first reward is the $1000 pledge from the comic, I think it's safe to bet that it's not lost on them either.God I hope this wasn't Khoo's idea as it's a monumentally bad idea.
The irony of them bitching about people abusing Kickstarter in a comic from last year isn't lost on me.
*snip*
Aren't I smart?I’m not going to write a prologue to this rant. If you want the details on what PA is doing, visit their website, read the beginning of this thread or visit their Kickstarter page.
I will, however, set the stage with my limited and probably incorrect understanding of their business structure. PA is a media company made up of three separate and distinct business units: Penny-Arcade proper which would include the comic, the Penny Arcade Report, Trenches, the website, forums and merchandise, PAX the gaming expo ran by David Coffman and Child’s Play, their gaming charity administered by Jamie Dillon. PAX and Child’s Play can be considered self-sustaining, in that the income generated by the activities exceeds the expenses. There is concern that portions of Child’s Play are used as revenues towards Penny Arcade proper which I won’t get into, and PAX absolutely does support parts of Penny Arcade which I don’t think is entirely a bad thing for reasons again I won’t get into.
The Kickstarter project goals, as outlined currently, are to replace the ad revenue currently used to support the site consisting of two unintrusive ads seated at the top and the right hand side of their main screen. These ads usually feature some artwork designed by PA and the games themselves are usually held in high esteem by the PA staff. The ads run over pre-specified campaign lengths I would venture range between 2 weeks and a month in length. The ad revenue, according to Khoo, could be replaced by a Kickstarter that brought in between $250,000 and $1,000,000 per year. The replacement of the ad revenue with Kickstarter revenue would mean that the sales force tasked specifically with generating ad interest could then be tasked with project/creative work.
PA hopes to follow a similar model to NPR, yearly donations by patrons, absolving PA from any corporate pressures in their advertising, focusing the media portion of the company on generating content instead of generating business.
Issues:
1) NPR isn’t solely supported by donations.
Individuals make up only 39% of NPRs revenue stream. Corporations provide 17%, various levels of government provide 16% and foundations, universities and grants make up the bulk of the rest. Ignoring the fact that NPRs individual revenue stream has actually shrunk year over year, NPR is also a historical organization with a tremendous amount of volunteer support that works in concert with its funding drives to keep it running. The volunteers don’t support NPR because of the content, they support NPR because of the ideal behind ‘free’ public radio. PA is a for-profit media business.
2) You aren’t donating to PA, you are subsidizing PA.
To get semantic, a donation is a gift for charitable purposes. Putting money into Kickstarter for PA isn’t a donation that will allow PA to survive, it’s a subsidy that will allow its ad people to focus on producing content. Looking at the value of PA, you have Mike’s artistic ability, Jerry’s writing ability and Ben’s writing ability with PAR. The ad people who I’m sure are very talented in their own right are the benefactors of the Kickstarter in that they are ‘freed’ to pursue other opportunities. Back to the initial analysis of their business model, I suspect that the ad people sell Mike’s services for the ads that appear on the site as a value-add. If the ad people no longer have to worry about ads, Mike no longer has to draw ads and can now focus on projects he enjoys; leading back to the original point. You are paying so that Mike doesn’t have to do work he doesn’t enjoy, analogous to bailing out the banks so they don’t have to worry about their capital adequacy.
3) Kickstarter wasn’t made for “Support my Life” drives
I have no intention to go into too much detail on this point other than to point you to Kickstarters Project Guidelines:
1. Funding for projects only. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it. A project is not open-ended. Starting a business, for example, does not qualify as a project.
As Mike and Jerry have both explicitly said the intention if this succeeds it will be a yearly goal.
4) It cheapens Kickstarter’s Brand
Kickstarter has bent their rules a little to allow PA to use KS for this purpose. In doing so, it has undermined in a very public fashion both its purpose and its mission – to provide a ‘kickstart’ for projects that would not have ordinarily succeeded without the crowdsourcing function that Kickstarter provides. What comes as a surprise to some people is that Kickstarter makes 15% off of each Kickstarter, so there was a monetary reason for why they’d want to approve a potentially large kickstart like PA. Unfortunately, what was originally perceived as a tool for philanthropy or business development now can be labeled simply a money-grab for Kickstarter.
5) It underscores the fact the PA guys don’t understand their brand.
A quick definition: Brand is how people perceive you, branding is how you wish people to perceive you. For the longest time, PA was ‘the underdog’, mocking those on high for silly decisions, tearing apart quite vociferously the fiscal machinations of large companies who had little regard for their customers. And a lot of their support from the community came about because of this ‘knight in web armor’ ability to effect positive change by virtue of their position and multitude of fans. This brand empowered the support of disaffected consumers; a simple post about one game could either guarantee success or utterly destroy. And as that power grew, it emboldened the more vocal PA staff (Mike) to push more and more into an ‘attack ‘ mode. With Kickstarter, PA may have thought that they still were the small guys who could depend on donations in order to survive. Unfortunately, they aren’t the small upstarts anymore, they are the EA of webcomics, with a relatively large contingent of paid staff and several ongoing projects that require their attention. PA isn’t a webcomic anymore, it’s a business, despite their protests otherwise. For PA to use Kickstarter as their funding stream is no different than Activision crowdsourcing Call of Duty 5.
6) Justifying the use of Kickstarter has taken over the messaging of using Kickstarter in the first place.
I’m just going to copy and paste tweets here from various players at PA.
Fail or Succeed, our readers are the best. The potential implications of the move for all content outlets is very exciting to me. The furnace of the ad model consumes time and creative energy that could go toward creation and expansion of original PA content. @JimSterling That's the entire point, not worrying about ad sales or space is going to allow for more content. It's an additive thing.
7) This isn’t 2000. The dot-com bubble popped.
If this kickstarter succeeds and it is run again next year, will the same people be expected to put up money? Will there be enough interest from other parties to continue kickstarting without relying on a small, but dedicated group of fans to continue their support? If we assume that at the end of 2013, the 2014 funding kickstarter didn’t succeed and ads appear all over the PA site again, what will subsidizers have gained through their cash? A website that caters to their needs? No, the site will continue to operate as it has been. The PA group won’t be beholden to their customers any more than they were beholden to their advertisers – except now those customers control the funding directly as opposed to being the indirect product. And customers are fickle; employment is high especially in the tech sector – your fanbase doesn’t have the dollars to throw at a nebulous concept. Or at least your mature fanbase doesn’t.
8) Additional comics should be run as their own Kickstarter
We’re hearing some ideas around short issue comics like Automata. Wouldn’t it have been wiser to run Automata as its own Kickstarter to gauge interest in the comic versus PA as a whole. It’s a bit of market research that most companies pay hundreds of thousands of dollars for, but PA would have been paid to do it. Instead of incrementalism, they’ve jumped into infantilism: the demand for everything, right now. There is no accountability for any of these extra projects rolled into the greater good of an ad-free PA site
You should open a Kickstarter for content generation!This is better than anything I could write on the subject. I'm going to go ahead and pretend that I wrote it.
Aren't I smart?
I'd buy that for a dollar, but travel and lodging won't be included, right?I'm considering opening a Kickstarter for me shaving my head, so the extra time I'd normally spend worrying about doing my hair can be put towards more productive creative projects.
Nah. And you'll have to pay for my travel and lodging as well.I'd buy that for a dollar, but travel and lodging won't be included, right?
Not to burst your me, burt shaving your head usually takes more time than grooming it (unless you have longer hair than is usual for a man). I shave my head every oher day and it takes easily 15 minutes to do it properly. Not keeping a beard and shaving everything shaves a bit of time (compared to goatee) but still.I'm considering opening a Kickstarter for me shaving my head, so the extra time I'd normally spend worrying about doing my hair can be put towards more productive creative projects.
Who said anything about maintaining a shaved head properly? That was never mentioned in my Kickstarter campaign.Not to burst your me, burt shaving your head usually takes more time than grooming it (unless you have longer hair than is usual for a man). I shave my head every oher day and it takes easily 15 minutes to do it properly. Not keeping a beard and shaving everything shaves a bit of time (compared to goatee) but still.
Good point. Too bad it has to have a finite end, I guess you wouldn't even be allowed to do it to keep your head shaved.Who said anything about maintaining a shaved head properly? That was never mentioned in my Kickstarter campaign.
So... Tempting...Haha, anyone notice their mailchimp username and password in the background of their video?
Q: There's a password written on the whiteboard.
A: Yes, we saw it when we filmed it. No worries - it was a temp PW and was changed long ago. But thanks for looking out for us!
And one of the most productive. It's not like they sit on their asses doing nothing all day. Their whole team works really freaking hard.It also makes them the smartest and luckiest.
Khoo is the man and they know it.But it's hard to deny that the only reason they are so successful is because they found the one guy who wouldn't rip them off when they were starting out. They guy who manages their business deserves a shitload of credit, especially because he took a huge risk just helping them out. I think he spent like a year without a paycheck.