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Why is the price I'm about to pay for something so much lower than the price it's advertised as? This is not a bad thing, I just have no idea why it is so much lower.

No VAT makes it look like you're shipping it out of the UK.

I am, but the price is listed as 46.99 and when I go to buy it it's 39.16.

Frank said:

I am, but the price is listed as 46.99 and when I go to buy it it's 39.16.

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Ah, then that explains it... I think. If I understand it correctly, all advertised prices have to include the VAT, and it's lower since you're not paying that.

Oh cool, thanks. Explains it. Holy shit that's pretty funny actually.