1. EA puts the game up on pre-sale almost everywhere except for Steam, 2 versions of the game is provided one is a standard version one is a SE with the DLC and soundtrack.
2. Deal expires.
3. A few hours later the deal appears on Steam however, it is NOT the SE edition but the normal version, set at the price of the SE and thus without all the bells and whistles.
4. Steam users are upset that they are getting proverbially a gimped version of the game and have been SPECIFICALLY targeted in such a fashion.
5. A massive outcry appears on all forums, the Bioware and EA forums heavily moderates them and shuts them down.
6. News appears on most game news websites, more gamers are upset by the decision.