It’s taken a while, but Google has finally caved in to pressure from the entertainment industries including the MPAA and RIAA. The search engine now actively censors terms including BitTorrent, torrent, utorrent, RapidShare and Megaupload from its instant and autocomplete services. The reactions from affected companies and services are not mild, with BitTorrent Inc., RapidShare and Vodo all speaking out against this act of commercial censorship.
The entertainment industries’ quest to root out piracy on the Internet has yet again resulted in commercial censorship. A few weeks ago Google announced that it would start filtering “piracy related” terms from its ‘Autocomplete‘ and ‘Instant‘ services and today they quietly rolled out this questionable feature.
Without a public notice Google has compiled a seemingly arbitrary list of keywords for which auto-complete is no longer available. Although the impact of this decision does not currently affect full search results, it does send out a strong signal that Google is willing to censor its services proactively, and to an extent that is far greater than many expected.
Among the list of forbidden keywords are “uTorrent”, a hugely popular piece of entirely legal software and “BitTorrent”, a file transfer protocol and the name of San Fransisco based company BitTorrent Inc. As of today, these keywords will no longer be suggested by Google when you type in the first letter, nor will they show up in Google Instant.
All combinations of the word “torrent” are also completely banned. This means that “Ubuntu torrent” will not be suggested as a user types in Ubuntu, and the same happens to every other combination ending in the word torrent. This of course includes the titles of popular films and music albums, which is the purpose of Google’s banlist.
TorrentFreak contacted BitTorrent Inc. for a reaction, and Simon Morris told TorrentFreak that he believes the scope of this filter is too broad.
“We respect Google’s right to determine algorithms to deliver appropriate search results to user requests. That being said, our company’s trademarked name is fairly unique, and we’re pretty confident that anyone typing the first six or seven letters deserves the same easy access to results as with any other company search,” Morris said.
“A quick search for ‘BitTorrent’ currently returns a variety of legitimate and useful links, including company information, our software, our open-source protocol, and more. What Google may not realize is that our technology is used for many purposes that provide significant value to the technology industry, companies, artists and consumers at large,” he added.
