What I don't get is, what exactly is going on in Madison that those people are skewing our "happy" score?
EDIT: And looking closer, I see something that REALLY puzzles me - we're pretty highly ranked in the major subscores that go into the #20 ranking... except for "Life Evaluation".
Upon reading the text closer, I discover that this is a measure of how people feel about their "anticipated life situation five years from now."
Wisconsin is ranked 37th.