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http://www.bnet.com/blog/advertisin...wrong-with-the-ad-business/9145#ixzz1Q93779KQ

NSFW:
http://i.bnet.com/blogs/cannes-kia-schoolgirl.jpg?tag=content;drawer-container
http://i.bnet.com/blogs/cannes-kia-sleeping-beauty.jpg?tag=content;drawer-container

The Kia campaign won a Silver Lion at the Cannes ad festival in France, the most prestigious award show in the advertising business.

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I...uh...just...

huh? whua??

I'm... very confused.

"This comic sucks!" - Linkara

I...know this is erong. I know this is wrong. I know this is wrong.

Yet I like the art so much!

All I'm getting is a young girl is hot for teacher. If the genders were reversed, would it be more acceptable?

Huge stallion made me chuckle.

I bet you wouldn't ask me that question if I were of the opposite sex.

second one isn't bad at all. The first one...yeah, iffy. Maybe if the comics were self-contained, and you didn't have to read it left to right.

I don't think it's that bad. Hell, the Hot For Teacher music video is worse than that. Saying it's pro-pedophelia is pushing it.

I'm just...I'm just not surprised.

The more I think about this the less I find it 'pro-pedophilia'. I just find it clever.

Like, the teacher one I can make the connection...but I've seen enough 'sexy' Sleeping Beauty stories to not mind this really wrong.

The second one doesn't bother me, but that first one...reminds me of the kind of logic enamored by a certain former member of this forum.

It's somewhere between those evil sneaky feminine protection TV ads and the awesomeness of a syphilis only dating website.

The fuck is this?

If you look at it how they meant it, and not how you see it it's not that bad. If anything it's sexist. They're most likely plaing off of the married couple or man vs woman differences. It's about freakin dual climate control. Man hears school girl and thinks sexual fantasy, woman hears it and thinks an innocent child. Man hears fantasy and thinks of sexual fantasy, woman hears it and thinks fairy tale. Man thinks its cold turns on heat, woman thinks its hot turns on ac. It's not about thinking of a child in a sexual way.

Or they're just playing off the hot and cold thing without regard to any gender...

LittleSin said:

but I've seen enough 'sexy' Sleeping Beauty stories to not mind this really wrong.

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You should have seen the original story...

I just see it as showing the difference in interpreting the situation based on age.
Not that they are the same situation. Just reinterpretations of it.

It reminded me of this

makare said:

I just see it as showing the difference in interpreting the situation based on age.

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Or based on your level of hormones at the time...

Pro-pedophilia? Meh. Odd as hell? You betcha.

But once you've seen a McDonald's commercial about a bear trying to get into a night club...

North_Ranger said:

Pro-pedophilia? Meh. Odd as hell? You betcha.

But once you've seen a McDonald's commercial about a bear trying to get into a night club...

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what? does he get in?

phil said:

what? does he get in?

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No. No shoes, no shirt, no service.

Who drools while eating an apple like that teacher?

JCM said:

Who drools while eating an apple like that teacher?

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OMG, the ad isn't about paedophilia, but about a school girl taking advantage of a mentally challenged man who sees life as if it was a cartoon... and they totally stole it from Community.

JCM said:

Who drools while eating an apple like that teacher?

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It depends on just how juicy that 'apple' is...

@Li3n said:

Or they're just playing off the hot and cold thing without regard to any gender...

You should have seen the original story...

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I've read the original story with the rape and the babies and crap.

The teacher one probably should have been left on the cutting room floor simply because it's hard for people not to read pedophilia into it.

The sleeping beauty one, though, is perfect. It merely shows that children and adults can read the exact same story and get two completely different meanings out of it.

I laughed and laughed and laughed at Young Frankenstein as a child without getting much of the innuendo - when I saw it later on I was surprised at the sexual undertones in most scenes.

Inga: He vould have an enormous schwanzstucker.
Dr. Frederick Frankenstein: That goes without saying.
Inga: Voof.
Igor: He's going to be very popular.

Even at 9, I got that one...

"Ohhhhh sweet mystery of life at last I've found you...."

The plot thickens:

http://www.bnet.com/blog/advertisin...-ads-that-won-cannes-prize/9171?tag=fd-river1

So...an ad agency won an award...for a campaign with rather uncomfortable subtext...for a client it never had in the first place.

Clearly, reform is needed at Cannes. Currently, it just cannot be taken seriously.

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You got that right.

P.S: Yeah I admit the Sleeping Beauty one isn't that bad. But the other? Jeez.

Sure, now they say there was no client...

As someone who used to work in advertising, and still works in marketing, that they didn't do the slightest level of due diligence is just stupid.

...and the world just became a slightly saner place:

http://www.bnet.com/blog/advertisin...edophile-ads-for-kia-and-exposed-by-bnet/9505