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http://marquee.blogs.cnn.com/2011/12/21/taylor-swifts-covergirl-ad-pulled/?hpt=hp_c2

Advertising agencies use Photoshop to unrealistically promote make up products? Say it isn't so!

Seriously though, is this going to be a new trend and crackdown on the use of Photoshop to create people that aren't realistic or a one time fluke?

*gasp* Outrageous! If they used Photoshop to pimp up the adverts, then it means that even if the average housewife buys and uses the advertised product, she might still not appear as good-looking as the professional model on the advert with all the professional make-up artists, photographers, lighting technicians and such working on her!

Truly a dark day, to have discovered such deception.

Procter & Gamble voluntarily pulled Taylor’s mascara print spot when it was flagged by the industry’s self-regulatory group, The National Advertising Division.


NAD was pleased with P&G’s response, and issued a statement...

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How dare they! Jesus, if these ads are being photoshopped, THERE MUST BE OTHERS! Would someone please think of the children!

And really, I think eyelash ads are the most hilarious. Truthfully, I have yet to see one where falsies are not being worn.
The future is looking grim.

Obligatory

My mind, it is blown. I never, ever, thought that ad agencies would somehow use deception to make products seem more appealing than they actually are. It's traumatizing. It's like founding out politicians only tell you what you want to hear to get votes.

So you're saying that there's more than meets the eye in these ads?

I didn't see the ad and I want to buy the product. Mascara mousse you say? This is relevant to my interests.

Oh wait it is covergirl I don't use their stuff sigh. damn them and their superior mascaras.

Wow, that video is..kind of sad. I actually thought she looked gorgeous to begin with. And then the makeup helped enhance that - even with those false lashes I saw go on. The photoshop seemed unecessary to me. But I'm just silly.

LittleKagsin said:

Wow, that video is..kind of sad. I actually thought she looked gorgeous to begin with. And then the makeup helped enhance that - even with those false lashes I saw go on. The photoshop seemed unecessary to me. But I'm just silly.

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Conform,dammit! Stop having an opinion and become a consumer sheep.

Baaa!!

I am not usually bothered by photoshop in most ads but when it is an ad for makeup well that is just flat-out false advertising, isn't it? I think most women know that if they use a product they aren't going to look like the model/celebrity advertising it. However, they do expect the product to do what it says it does. Honestly, most products I buy do what the ad says it will especially mascaras. Even that one that burned my eye so bad I cried for like an hour did actually extend my lashes. I never used it again though because i am not masochistic enough to be ok with that pain in order to get fuller lashes.

The advertisements in the beauty industry that actually piss me off, though, are the hair color ones. Bullshit Beyonce uses boxed hair color. BULLSHIT. Her dye jobs are 500-600 dollars minimum. You don't get that out of a box. It may be the same company but it is not the same product.

the sooner you become a wolf in life, the more horrifying what people believe is real will be to you.

GUYS ITS TAYLOR SWIFT SHES DIFFERENT SHE DOESNT USE PHOTOSHOP AND IS PURE AND IS NO WAY A MEDIUM TO FORCEFEED PRODUCTS TO PEOPLE

LittleKagsin said:

Wow, that video is..kind of sad. I actually thought she looked gorgeous to begin with. And then the makeup helped enhance that - even with those false lashes I saw go on. The photoshop seemed unecessary to me. But I'm just silly.

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You have seen this video, right?



--Patrick

It's pretty much gotten to the point where men who ogle women in ads are the same as men who ogle animated girls. It's ok to admire a little, but remember that there are real-life ladies out there too.

PatrThom said:

You have seen this video, right?



--Patrick

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I never quite got the point those people were trying to make. The chick in the first video wasn't ugly to begin with.

Clearly, woman with imperfect complexion = obese man in wife beater.

The thing with photoshop in beauty ads is that beauty in general is subjective meaning they can pretty much advertise anything they want because of that. From what I understand anyway.

LittleKagsin said:

And really, I think eyelash ads are the most hilarious. Truthfully, I have yet to see one where falsies are not being worn.
The future is looking grim.

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Hey, where'd you get that candid picture of Taylor Swift.

But for reals, though, someone needs to give that girl a sammich.

makare said:

The chick in the first video wasn't ugly to begin with.

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Obviously that's only because your idea of Beauty wasn't unreasonable to begin with. Go back to your Bratz and your Totally Spies and don't come back out again until your ideals are as distorted as everyone else's.

--Patrick

I... I love Totally Spies

You see? THAT'S HOW THEY GET TO YOU.

--Patrick

Sam, Alex.. more like Totally Guys, AMIRITE?

SeraRelm said:

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(sees nothing wrong with the girl on the left...)

Yet the very link I posted is showing the exact opposite

Amorous Eyes said:

As far as I know the industry is actually making a move to not photoshop people on parts that are relevant to the product they're trying to sell as it is false advertising. This means they can still photoshop someone to hell and back for a mascara ad except for her eyelashes.

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And I don't have a problem with this at all. Although I have noticed that when the photoshop eyelashes they never look quite right anyway.

What gets me are the ads that hire an african-american woman, and then "lighten" them, and dress them in all white and with entirely white backgrounds. Kind of unfortunate subtext there.

"They sayin that deep down, we all wants to be white!"

Yeah. Sometimes? Sometimes it doesn't go so well.



--Patrick

PatrThom said:

Yeah. Sometimes? Sometimes it doesn't go so well.

--Patrick

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There must be a funny caption for that.

It looks like she's wearing a light yellow shirt under the long-sleeve shirt to me