Google spent a bit of time analyzing human social networks, and how online social networks fail to map to how people really relate to each other. Includes gems such as:
-Adam
This stems from a meeting I attended tonight on Google's APIs at the Ann Arbor google office, where one of the followup emails was:Status updates are often perceived as a narcissistic activity. But research has indicated that they support important social functions. People have four primary reasons for updating their status:
- People update their status to shape how others perceive them.
- People update their status to maintain and grow relationships.
- People update their status to share content that others might find valuable.
- People update their status to source information.
I have grudgingly allowed myself to be drawn into social networks, but this is honestly exciting me. Hopefully they can pull it off...At tonight's GTUG meeting an attendee raised the question about the future of Google in the social space, mentioning their poor track record in that space to date. Pamela did not say anything specific about Google's future plans in the social space, but if rumors are true, there are indeed big plans for Google in the social space. There is a credible rumor in the blogosphere that Google is working on a "Facebook Killer" that they are calling Google Me. If you search on Google Me you will find plenty of news stories about it. Here is one from Tech Crunch:
Former Facebook CTO: ‘Google Me’ Is Real, And It’s Gunning For Facebook
Giving more credibility to these rumors is a Slide deck that was recently posted to SlideShare by a Google employee from their UX group. The slide deck is a comprehensive look (224 slides) of how Google believes a social network should be done right. Much of the focus is on better privacy and the problems they see with current social networks. The presentation is title "The Real Life Social Network." You can find that slide deck here:
The Real Life Social Network v2
I've also heard this being one of the reasons they shut down Wave. Google is bringing all of their social developers under one roof to work on Google Me.
-Adam