http://www.bbc.co.uk/news/business-13416598
But what i really found funny was how the mainstream media didn't know something that was common knowledge among the internet since this gen started:
he scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptop.
The strangeness began a couple of hours before the doors opened to the public. Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting.
When the doors finally opened, they hysterically "high-fived" and cheered hundreds of delirious customers flooding in through the doors for hours on end.
And what did those customers - some who'd travelled from as far away as the US and China and slept on the pavement for the privilege - find when they finally got inside?
Well, all the same stuff as in the Apple store half a mile away on Regent Street. No special offers, no free gifts (a few t-shirts were handed out), no exclusive products. Now that's devotion.
I searched high and low for answers. The Bishop of Buckingham - who reads his Bible on an ipad - explained to me the similarities between Apple and a religion.
And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic it seemed the bishop was on to something.
The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith.
But what i really found funny was how the mainstream media didn't know something that was common knowledge among the internet since this gen started:
Welcome to 4 years ago BBC.A company called iSuppli reduced my PlayStation 3 to a pile of screws, chips and diodes in order to work out the manufacturing costs, and I was astonished to find Sony had been losing money on every one it's sold.
This is partly because it has been giving away a free Blu-ray player in every one, making the PlayStation a games console and HD movie player in one box.
So, with 41 million PS3s sold to date, they've lost about £2bn, but captured a huge share of the market.
As they're making money on every Blu-ray disc sold, and HD-DVD has now died a death, it appears to have been a gamble worth taking.