Dr Pepper for NOT WOMEN

[GasBandit]

Looks like Dr. Pepper's going for the POWERTHIRST demographic.

Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten.

Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men.
How exclusively? It’s tagline is “it’s not for women.”

The drink’s Facebook page is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.”

Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter.
As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors.

 

[Shegokigo]

The commercials are just as stupid.

Oh, and it doesn't even taste better than Diet Dr.Pepper, so it tails completely.

 

[BananaHands]

I mean... come on. It's not like it's NURSE Pepper.
Added at: 19:39
Also, please don't hurt me, females of Halforums.

 

[Biannoshufu]

it's so utterly lame that men must be marketed to by exclusion. The idea of "a real man" is about as relevant as the notion of Santa Claus. I know, ranting about ad dollars defining socially acceptable norms is pointless, but damn, neither boys nor girls need this shit. It's a soft drink. Drink it, or don't. Whatever.

 

[phil]

Romantic comedies are alright but lady drinks are delicious.

 

[makare]

Maybe it is reverse pyschology or something? I don't get it.

 

[Gusto]

Man Dr Pepper isn't even that great.

 

[BananaHands]

Romantic comedies are alright but lady drinks are delicious.

If you'll excuse me, I'll be waiting for the manly edition of the Appletini.

 

[AshburnerX]

Romantic comedies are alright but lady drinks are delicious.

 

[Jay]

I hate Dr. Pepper. Never liked it as a kid or a teen. Haven't tried in over a decade.

I miss me my Vanilla Coke.

 

[GasBandit]

YOU GIRLS JUST AREN'T MAN ENOUGH TO INTENTIONALLY DRINK SOMETHING THAT TASTES AWFUL!

 

[Emrys]

Dammit, how dare they deny me my malted battery acid!!!

 

[AshburnerX]

I have to say, of the big name sodas, Dr. Pepper is by far my favorite.

However, it's still after...

- Jones Soda Berry Lemonade
- IBC Rootbeer (now that I can get 24 packs of glass bottles!)
- Mr. Pibb Xtra
- Sioux City Sarsaparilla (when I can fucking find it...)

 

[GasBandit]

In all actuality, the 79 cent 2 liter of store-brand soda is plenty fine for me.

 

[Tress]

I enjoy Dr. Pepper, but I don't drink it very often because it's so terrible for you. I was intrigued when I heard about this. I thought it would worth a shot if it tasted close to the original and wasn't as bad.

Then I saw the ad campaign. It was so colossally stupid I decided to not even bother.

 

[Officer_Charon]

I will try it. If I like it, I will continue to drink it.

Simple.

 

[makare]

I very rarely drink dr pepper so Im not really bothered that this isnt for me. haha.

I like Coke zero or Sprite Zero.

 

[strawman]

How long has it been since the "strong enough for a man, made for a woman" deodorant campaign ended (unless, of course, they are still advertising it that way...)?

 

[makare]

men sure are smelly

 

[Chibibar]

I very rarely drink dr pepper so Im not really bothered that this isnt for me. haha.

I like Coke zero or Sprite Zero.

I actually LOVE coke zero, but my wife hates it.

 

[sixpackshaker]

Well they are trying to one up Coke Zero etc... because they were marketed to men and succeeded. But I don't know why they went completely stupid on the campaign.

 

[BananaHands]

They should really just go the Axe route.

"Drink Dr. Pepper! You'll get @$%#ed so many times your %#&@ will bleed!"

 

[makare]

I don't think I ever saw an Coke Zero ad. What was the premise?

 

[GasBandit]

I don't think I ever saw an Coke Zero ad. What was the premise?

That it shriveled uteruses into uselessness.

 

[sixpackshaker]

I don't think I ever saw an Coke Zero ad. What was the premise?

It is the full package of marketing.
Tagline - There's nothing Diet about it. i.e. Men don't diet. Then the ads end with a chorus of men... DA DA DADADA!!!
Can design - It is black and bold, not dainty and pink like TAB

Added at: 21:35


Men supposedly like stupid ads too.

 

[GasBandit]

 

[Krisken]

I drink Dr. Pepper quite a bit (though down to 2 cans a day).

Honestly, marketing is dumb no matter who it targets, and generally insulting someone somewhere.

 

[MindDetective]

I drink Dr. Pepper quite a bit (though down to 2 cans a day).

Honestly, marketing is dumb no matter who it targets, and generally insulting someone somewhere.

Its true! As soon as I got married, I felt my IQ start dropping.

 

[makare]

Does anybody still drink Tab?

 

[Baerdog]

I had a boss back in college who drank Tab.

 

[ScytheRexx]

Wait... so how was this just unveiled? I have seen the "Anti-Woman" Dr. Pepper 10 commercials on both the radio and television for months here in Austin. Why is this only becoming relevant today?

 

[Krisken]

Mr. Pibb declared war and started a smear campaign.

 

[GasBandit]

Wait... so how was this just unveiled? I have seen the "Anti-Woman" Dr. Pepper 10 commercials on both the radio and television for months here in Austin. Why is this only becoming relevant today?

Did it maybe only now hit shelves, and what you've been seeing is prepromotion? I dunno.

 

[strawman]

Wait... so how was this just unveiled? I have seen the "Anti-Woman" Dr. Pepper 10 commercials on both the radio and television for months here in Austin. Why is this only becoming relevant today?

Perhaps you were in a test market and they've just rolled the ads out nationally. I haven't seen any ads, but it was just noted on the daily what.

Austin is known to marketers as a good test market - a reasonably diverse audience with no particular national interest (ie, unlike, say, LA or New York, what goes on in austin is usually not widely reported on).

 

[makare]

I don't think it is possible for a soda to be gender specific. I mean it is soda.