Let's hope so.For now.
Here's a pretty depressing article detailing the (admittedly, pretty obvious) reasons why this project was canned and how it's symptomatic of a worrying decline of the industry:
http://www.hitfix.com/blogs/motion-...universal-for-the-state-of-the-industry-today
That article is a decent analysis to a point. It makes some odd assessments, though. How is "Paul" a risk, and not exactly what he lambasted in the first paragraph? It's essentially American Dad without Stan Smith if the trailers are at all accurate. How is Simon Pegg a risk even? How is Scott Pilgrim not "chasing a fanboy base"? Wolfman failed because it was "done". And overdone. The new one simply offered nothing appealing or new. It lacked the mystery of the original, and the horror of the newer werewolf movies. It was a barren ground way before harvest time.Here's a pretty depressing article detailing the (admittedly, pretty obvious) reasons why this project was canned and how it's symptomatic of a worrying decline of the industry:
http://www.hitfix.com/blogs/motion-...universal-for-the-state-of-the-industry-today
Slapstick comedy starring actors who the general public probably won't recognize is already a risk (Simon Pegg is not that big a name outside the nerdcore). Making said slapstick comedy about an alien makes it riskier (Coneheads was a long time ago, and sucked, besides).How is "Paul" a risk, and not exactly what he lambasted in the first paragraph?
It is, and it failed as a box office product. That's kind of what he means.How is Scott Pilgrim not "chasing a fanboy base"?
It's why I'm anticipating Cowboys vs Aliens and not Battle:LA.That's not to say an alien invasion movie can't be done, it just can't be done the same as the last 4.
“There’s only so much room in the market for family films,” said Phil Contrino, editor of BoxOffice.com.
“We believe exhibitors’ core strategy of raising ticket prices through 3-D premiums” is a “dangerous strategy,” Richard Greenfield, an analyst at the financial services company BTIG, wrote last Tuesday.
*satisfied sigh*“Mars Needs Moms” may lead to the end for the Zemeckis style of motion-capture filmmaking, which has proven increasingly unpopular with audiences.
I do not think that it is illogical for a studio to see an animated family film, with merchandising possibilities about the ying yang, as a safer investment than a hard R horror movie based on a fairly cult novel. While it would seem that they were incorrect, history shows that family pictures are a safer investment, generally speaking. While "At the Mountains of Madness" sounds like it had the potential to be a great flick, I really don't see an R-rated Lovecraft film grossing $500 million dollars worldwide. Like ever. In the history of cinema. Or in the future of cinema, for that matter.So not a sound investment.P.S: That's right: They'll spend 150 million on THIS but not on Mountains Of Madness. *depressed sigh*
While that's potentially true, it's a lot easier when they spend only $30 million on a movie instead of $150 million.Actually, DVD has changed that field quite a bit. For many films, the DVDs tend to make twice or three times as much as the film made in theaters, and even in cases of successful big budget movies, the theatrical run might just make up for the budget and advertising, and the real profit from the DVD sales.
I didn't meant to imply that I didn't UNDERSTAND why a studio would make this decision, just that it's sad that THIS is what's actually profitable. Or not, in this case.I do not think that it is illogical for a studio to see an animated family film, with merchandising possibilities about the ying yang, as a safer investment than a hard R horror movie based on a fairly cult novel. While it would seem that they were incorrect, history shows that family pictures are a safer investment, generally speaking. While "At the Mountains of Madness" sounds like it had the potential to be a great flick, I really don't see an R-rated Lovecraft film grossing $500 million dollars worldwide. Like ever. In the history of cinema. Or in the future of cinema, for that matter.So not a sound investment.
The movie industry is about money as much as it is art. If your artistic costs far outweigh your profits, you're not going to be making movies for very long. Unless Jim Cameron was going to transfer whatever satanic license to print money he has to del Toro, there's no way anyone sees a profit on "At the Mountains of Madness".