If a person feels the books are priced higher than they're willing to pay for it, (warning: radical idea) they don't have to have them. Not playing fifth edition, or waiting to look at a friend's copy, purchasing the starter box, listening/reading about the new system from people who have played it, or sticking to your current system is not going to result in your death. We're not talking about a life necessity, it's an entertainment product of which there
plenty of other options out there for them to spend their time on.