The World Cup was first televised in 1954 and is now the most widely viewed and followed sporting event in the world, exceeding even the
Olympic Games. The cumulative audience of all matches of the 2006 World Cup is estimated to be 26.29 billion.
[1] 715.1 million individuals watched the final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers