I try not to get hyped anymore. I got REALLY hyped for both Hellboy and Ang Lee's Hulk and wound up disappointed. Though Hellboy was a great movie, I ruined it for myself by buying the art book for the movie, which included the full script. I already knew every plot detail before the movie came out.
But the biggest reason was when I was in high school.
See, there was a big comic book movie coming. And I knew - I KNEW - it would be huge. It'd make this superhero a household name. We'd see merchandise everywhere after this movie came out. Every superhero afterwards would be judged by it.
I convinced my girlfriend that we had to get to the theatre hours ahead of time, just to get a good seat. After all, such a huge movie would no doubt be sold out.
By the time the movie started, there was maybe a dozen people in the theatre.
Turns out Spawn wasn't the blockbuster I thought it'd be.