In August 2007, the German electronics manufacturer TrekStor tried to capitalize on the Apple iPod phenomenon with their own MP3 player. But what to name it? They knew they had to get the \"i\" in front of whatever word they decided on, to bring the iPod to mind. How about \"beat\" to signify all of the phat beats the customers will play on it? And it's black. Thus,
i.Beat.blaxx.