When I was 10 my father's company moved us to Michigan. For about 2 months we lived in a hotel suite, and ate breakfast at McDonalds seemingly daily - on the company dime (man, relocation compensation was sweet back then. Now you're lucky if they cover the cost of a moving company) - while my parents were househunting.
I loved McDonalds then, and I still crave most of their foods. It's nothing like a real, good hamburger.
But it's not supposed to be - it's simply McDonald's and it's enjoyable as its own thing.