Don't you guys have other laws that limit certain types of marketing?! Especially when it comes to children?!
Because really, this isn't about taking away your food, is about whether or not McD should be allowed to use toys to market unhealthy food to minors...
It's about weighing the rights of a company/corporation in a free market against the public good, with a touch of "Who should decide what's right for our kids - parents, or the government" thrown on top.
"Unhealthy" is a subjective measure. A kid whose parents feed him good meals at home with an occasional meal at a fast food restaurant is perfectly fine. The meal itself may not be considered "healthy" but if the child is normal in most respects, it's not particularly unhealthy to infrequently indulge in a meal with additional fat, sugar, and cholesterol than one would normally consume.
A kid whose parents choose to feed them this type of meal several times a week, however, is providing an overall unhealthy diet.
Now - do the McDonald's happy meal toys move kids from the first group to the second group, and by eliminating them will they then move kids from the second group into the first group?
It is utterly ludicrous to believe that this will be the case. The problem lies solely with the parents, and no small government intervention is going to change their diet in a way that will make an iota of difference.
We do have laws that restrict marketing of certain materials to minors. But the law is very strictly limited.
For instance, minors are NOT permitted to smoke at all. Therefore tobacco companies are not permitted to use marketing that may appear to target children.
Children are still permitted to eat, however, so it's within food company's rights to market their foods towards children.
Further, toys are only one way of enticing children. Desserts, shakes, and food treats work nearly as well. So the next obvious step is that these items can no longer be "bundled" as part of the meal. Then, of course, commercials contain fun situations and characters that don't represent one's experience when entering a restaurant, but they also entice children, so we'd better get rid of those too. The bright primary colors of the restaurant are attracted even to pre-verbal children, so we should really force those businesses to convert to a beige color palette. Also, the prices are obscenely low - oftentimes it's cheaper to feed kids a $1 cheeseburger twice a day to fulfill their calorie requirements than it is to give them three good meals a day, so those on exceptionally limited budgets may make the economic decision to go with fast food, we should totoally force them to raise the prices. Since we already artificially raise prices on other "bad" products, such as tobacco and alcohol, let's just add a tax to fast food so we can both raise prices and boost the gov't coffers at the same time. Of course, that money will be earmarked for school lunch, health care, and other such programs that help people make better choices, or care for those that didn't make good food choices.
But that would change nothing.
Businesses exist largely to make money. They will optimize for profitability. Just like the financial sector, the fast food industry will "innovate"
around regulation to maintain, and in many cases increase, their overall profit.
And it still wouldn't matter. Not until you similarly restrict
all the subjectively "unhealthy" food choices available to all consumers. Get rid of restaurants entirely? The stores will burst with "ready to eat" meals that will be just as bad, if not significantly worse.
But worse than all that - it's an infringement on liberty and freedom. Yes, there are differences between corporations and citizens, but the ability to sell (assuming I'm not selling something illegal) from one citizen to another is a freedom we enjoy with few limitations.
If they really want to "fix" this "problem" they need to get the government to declare that selling or giving "unhealthy" food to a minor is illegal. Then getting rid of marketing programs aimed at doing so would be automatically included.
Until it's illegal to sell or provide these items to a minor, though, marketing to them should not be restricted.