Oh, I know that 11 still means the chance of pulling themselves up by their bootstraps, but they're not competing against Rubbermaid and Ziploc any more. Now they're competing against Uber Eats and DoorDash. The mentality these days is no longer "Make three units of food, 2-3 times/week" like it was in Tupperware's heyday. Now it's "Acquire and consume one unit of food daily."
--Patrick