They had to do something with all that flavoured water for cats from back in the 90s. The cats were too smart to drink it, so the companies probably figured to see how stupid humans would be.
I like how it's called "Void", which is probably what you do after you drink it.
I hope it's an art thing, for their sake. The bottle and label design is just a biiiit too similar to VitaminWater for me to think Coca-Cola would let a real company get away with selling it.