The new Final Fantasy for IoS is $4.
If your character dies, you can't use it for 4hrs unless you pay a fast $0.33
You only get a few classes, if you want to unlock more classes, you pay $1 and a roulette wheel picks from the classes you haven't bought yet and gives you one at random. You cannot choose the one you buy.
If you want special extra quest areas, you pay $4 per area.
It's not even just random classes, it's named characters from other FF games. If you wanted, say, Cloud and Cecil, you'd have to hope the roulette worked in your favor and didn't leave you with other characters you didn't want.
Also, the other kick in the balls is All The Bravest was the tagline that most fans were hoping would be used as the imported/localized name of Bravely Default, a 3DS FF Tactics-style game that's supposed to be amazing. SE had touted this big fat juicy announcement they had waiting for CES, and this iOS crap was it. It's the same thing they did to fans with The World Ends With You last year.
On top of all that, there's still no news on the games people
really want, FFXIII Versus and Kingdom Hearts III. Ever since SE merged into one big company, they've got no real competition. There's no drive to make something special to out-do the other company anymore.