1) Oil is non renewableHow is killing trees to make plastic "greener" than using trees that have been dead for millions of years?
2) Oil is "captured and stable" carbon which is released when we extract and use it. Trees are carbon capturing, they don't necessarily increase the carbon load on the planet when turned into plastic.
Bioplastics are the future, not necessarily because they're greener, though, but because they're cheaper. Coke isn't going to pay more per bottle just so they can add the "green" label to each one. Oil used to be under $50/barrel, it's now above $100/barrel and rising, even though we're not anywhere near peak oil. They've been thinning out the plastic used in drink bottles for years trying to reduce costs, and bioplastics have finally just barely crossed the point where they are cheaper than oil based plastics.
It's always a money game.
I suspect Coke believes aspartame is dangerous, and is trying new ways to reduce calories without reducing sweetness without using aspartame before the lawsuits over it start.[DOUBLEPOST=1377273836,1377273711][/DOUBLEPOST]Also they can claim stevia is organic, while they can't claim that with aspartame. HFCS is organic too, though, so the move to sugar is interesting, that is certainly more expensive than HFCS.