...tracks "the webpages you visit, the time you spend on each, the links or ads you see and follow, and the search terms you enter... AT&T Internet Preferences works independently of your browser's privacy settings regarding cookies, do-not-track, and private browsing. If you opt-in to AT&T Internet Preferences, AT&T will still be able to collect and use your Web browsing information independent of those settings." [...] If you chose to participate in the AT&T Internet Preferences program, your Internet traffic is routed to AT&T's Internet Preferences web browsing and analytics platform. If you chose not to participate in the AT&T Internet Preferences program, your Internet traffic is not routed to the Internet Preferences analytics platform.