I think for this to be an apt comparison you'd need to buy the ice cream & that then makes Joe Bloggs obese.
I think in order for it to be an apt comparison, the ice cream company would have to be sued because someone was murdering people by stuffing their ice cream down people’s throats, and that somehow the ice cream company should be liable for that.
Ok, so NAL and all that, but the ads only appear to claim that their weapon is superior to other similar weapons (by virtue of being a derivative of a design selected by the U. S. Military), and not that their weapon is “the one used by all the coolest kids,” nor do they show anything like, “even a teen could hold off a dozen attackers.” No glorification, no fantasy sequence, nothing to suggest that the preferred customer for their product is one who is underage, unstable, or who intends to cause mayhem. The plaintiff is going to have a very hard time convincing a judge that Remington
deliberately sowed the idea of a massacre into the boy’s head.
Really, even if the gun mfr really
had promoted their product to children, unless the extra magazines/accessories/ammo/etc. were all
included in the box with the weapon, then a guilty verdict would mean the ammo company is also liable, as are the company that made the extra magazines (though this could be Remington again), the manufacturer of any bag or sling used to carry it, even the manufacturer of the car he drove to the school could be swept into the suit simply “...they were all used in the commission of a murder.”
I really don’t see this case as anything other than some folks with a grudge taking advantage of the emotions of a high-profile event and a grieving group of people to give those folks the justification to continue to lay siege to their hated enemies, consequences be damned, and the only reason they’re trying it
at all is because they feel the current climate is one where emotions are running high enough that they might be able to sway a judge/jury to pass a ruling (
any ruling!) that finally goes their way so they can use it as a toehold to try and tear down the rest. I mean, even the notion that this kid “would never have massacred if only the evil gun mfrs hadn’t put the idea into his innocent little head” is patently ludicrous when it’s not surrounded by all the hype.
—Patrick