I feel the same way every time I'm greeted with a, "Rate your experience" email/text/dialog. Ostensibly it's presented as a way to solicit feedback, a way for Mr. & Mrs. Customer to train a faceless company in how they want to be treated, but what it really ends up being is that company crowdsourcing unpaid (and unreliable!) volunteers to decide which employees are underperforming and therefore need to be investigated and put on some kind of "improvement plan" because they have a number lower than that of their peers.
Disclosure: I write the above as someone who is constantly subject to being rated for performance, and who consistently scores highly in ratings (without cheating!), and I still think it's a stupid, flawed method that is too open to being "gamed." And for evidence of this, I need only point to the not insignificant number of people who got themselves fired solely for doing just that.
--Patrick