It's not about saving the industry, and it never has been - it's about making as much money off the same properties as possible, money that doesn't go to the artist, but instead to the industry groups and recording studios.
I've said it before, and I'll keep saying it. The entertainment industry (ie, not the entertain
ers, but
the industry itself) ultimately
does not care about content. They care about selling you tapes, discs, tickets, rentals, SD cards, or any number of otherwise worthless items (hereafter referred to as "widgets") that happen to have that thing you want to consume encoded onto it somehow. It's no different than designer purses or jeans, the 'label' just serves to sell more stuff. The industry does not make its profit based on
which items you purchase, they make it solely based on
how many you purchase. Think about it...the cost to manufacture a million widgets containing
Serenity is no different than the cost to manufacture a million widgets containing
The Wiggles: Hot Potatoes!
Therefore, when the industry tries to decide which properties to protect, which entertainers to sponsor(/hire), which laws to create/support, and what to promote, they choose to lavish their attention on the ones which will encourage people to purchase the greatest total number of widgets. They don't care about niceness, morality, remakes, sequels, rereleases, or critical acclaim...unless that acclaim helps them sell more widgets, of course.
Every time a
new widget technology comes along, they lick their lips at the opportunity. The ideal widget is read-only (eg BluRay v. SD card) so that it has no alternate use other than as a delivery vehicle for their content (and therefore hopefully discarded when it goes obsolescent) or transient/ephemeral (eg movie ticket/music subscription) and therefore not replayable (forcing the consumer to pay every time the experience is desired). This is why they hate recordable media so much (especially
re-recordable media) and why they fight
so hard to make sure you can't get your own unprotected version...because
once you divorce the content from the widget, you no longer need the industry and all of its manufacturing facilities.
I'm going to go out on a limb here and give an example of what I'm talking about. Blu-Ray and HD-DVD had a big fight recently and Blu-Ray won thanks to its higher capacity and that it was slightly harder to hack. The sheer capacity of the disc (25/50GB) enabled new widget technologies such as 3D video, multiple camera angles, more audio tracks, and 1080p video...these are the carrots. The managed content, AACS, selective output control (ICT), and the whole '
analog sunset' thing? That was the stick. And there's currently no good alternative for getting primo, hi-def content up onto your display system of choice, so you were pretty much stuck with it.
Well, that was then. Now we have USB 3.0 and Thunderbolt out there, which mean it will finally be practical to watch movies on SDHC since a standard SD card reader will finally be able to get that data into the computer/TV fast enough to display it on the screen (without all the CPU overhead of the slower USB 2.0). And I'm betting SD cards are a
whole lot cheaper to manufacture and distribute than Blu-Ray. Sure, they're slightly slower than Blu-Ray (Hi-speed SD can hit about 30MB/s, Blu-Ray starts at 9MB/s but is supposed to eventually hit 32MB/s with a
theoretical max of 50MB/s...IF you spin the discs at 10,000 RPM, but that could lead to
other problems*). Also, the thing about SDHC? They're recordable and the 16GB ones are almost exactly the same price as current Blu-Ray discs. So you can basically "tape over" them as many times as you want in a format that is about 1/10th the size of Blu-Ray. Really, the only reason the studios aren't moving to SD right now to save money on distribution and manufacture is probably because they know the average consumer isn't going to want to replace their entire collection of movies again so soon. Plus they haven't yet figured out how to hogtie the SD format to prevent so-called 'abuse.'
--Patrick
*Blu-Ray discs are deliberately made more durable than CDs, but once they start to crack, they're just as likely to go.