I can't help but think about the long term. Yeah, they sell NOW, but how well does AvX, Secret Invasion, House of M, Blackest Night, or Final Crisis sell now compared to reader-friendly, self-contained books? They probably pale in comparison to the numbers of, say, All Star Superman or Batman: Long Halloween, Hush, the Earth One books, etc. Hell, even an older event like Infinity Gauntlet is still pretty accessible. It felt like it when I read it for the first time and went in blind.They do it because people buy them. The first issue of Secret Wars is 5 bucks and NOTHING HAPPENS.
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