CEO of Spotlight Theaters announces that cinemas will begin to eliminate the premium charges on 3D movies and raise the prices of 2D movies to make up the difference.
As Roger Ebert points out, this is essentially punishing people who avoid 3D. I truly hope there is a wide backlash to convince these idiots how terrible an idea this is.
As Roger Ebert points out, this is essentially punishing people who avoid 3D. I truly hope there is a wide backlash to convince these idiots how terrible an idea this is.