At GDCO, the studio announced that revenues from Lord of the Rings Online have doubled in the past month since switching to a free-to-play hybrid model. What's even better is that Joystiq reports that LotRO has added a whopping million new accounts over these 30 days as well. Turbine is monitoring the server loads and have additional servers waiting if needed. It turns out that the F2P launch was even bigger than the original launch of LotRO back in 2007.
The good news doesn't stop there, either; LotRO has seen 20% of previous subscribers return, three times the numbers of concurrent players at peak times, and over half of the players using the hotly-debated LotRO store for a purchase.