Profound and original would have been better, yes.
It's not a bad point. Simply overwrought. Those pictures don't tell a thousand words - in fact the visual detracts from the message IMO, but the visual is all they've got. Only a fraction of their regular readers read and pay attention to the blog posts.
However, they are preaching to the choir - their audience is bristling at the NRA's attempt to shift blame to their preferred form of entertainment. This isn't anything different than what they've said before, and with Obama's call to arms (heh heh heh) they felt compelled to give their audience a voice on this particular topic.