The thing is, I'm not sure that the MCU Tony Stark is an actual alcoholic. Hard-drinking party boy? Absolutely. Dependent on alcohol? Not really that they've shown. The movies are their own continuity, based off of but not beholden to the original comics. The way I read it is that in the MCU, Tony drinks because it helps him deal with other people. He's so brilliant that other people generally bore him - they're slow, obtuse, and annoying. But if he's got half a load on, impairing his amazing mind to more normal levels? Then he can tolerate being with people he doesn't know well, who can't possibly see things the way he does. When he's intrigued or working alone on something, though? He gets so focused that he'll forget to eat, much less drink.
The reason Thor 2 failed was because it was boring. So many elements of it were handled poorly, and the only genuinely good scenes in the movie were the scenes with Loki. They immediately set off on the wrong foot by making too big a deal over Thor and Jane's "relationship". You have to recall, they only knew each other a few days, and for half that time, she thought (not unreasonably) that he was possibly mentally ill. Thor seemed to like her, and there was definitely chemistry, but it couldn't be called love - more like a special crush that leaves you wondering what might have been. Hell, in The Avengers, it was enough for Thor for Coulson to tell him that they transferred Jane to a safe location, he didn't ask to see her - there were bigger issues at hand. Then comes Thor 2, and we find out that she was depressed for weeks, crying and staying in bed, etc. That's kind of ridiculous. So you have that plot tumor, combined with Odin becoming a tremendous jerkass instead of the wise king, and a villain that was just dull and forgettable.
The reason Thor 2 failed was because it was boring. So many elements of it were handled poorly, and the only genuinely good scenes in the movie were the scenes with Loki. They immediately set off on the wrong foot by making too big a deal over Thor and Jane's "relationship". You have to recall, they only knew each other a few days, and for half that time, she thought (not unreasonably) that he was possibly mentally ill. Thor seemed to like her, and there was definitely chemistry, but it couldn't be called love - more like a special crush that leaves you wondering what might have been. Hell, in The Avengers, it was enough for Thor for Coulson to tell him that they transferred Jane to a safe location, he didn't ask to see her - there were bigger issues at hand. Then comes Thor 2, and we find out that she was depressed for weeks, crying and staying in bed, etc. That's kind of ridiculous. So you have that plot tumor, combined with Odin becoming a tremendous jerkass instead of the wise king, and a villain that was just dull and forgettable.