Dr Pepper for NOT WOMEN

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Charlie Don't Surf

Charlie Don't Surf

I saw these ads on Sportscenter (where else) and rolled my eyes. They're getting what they wanted - people talking about their product.

I tried the drink a while back. It's not good. Diet Dr Pepper > Dr Pepper >>>>>>>>>> this
 
GasBandit

GasBandit

Staff member
makare said:
I don't think it is possible for a soda to be gender specific. I mean it is soda.
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That depends entirely upon what chemicals are put into it. I joked about shriveled uteruses... (uterii? utereon?) but say somebody comes out with a MAN SODA that IMPROVES YOUR HAIR, I would wager you don't want women of childbearing age getting anywhere near that stuff.

(yes that's an extreme example of a prescription substance, I'm just illustrating that there are things that affect genders differently, possibly in a very negative way).
 
M

makare

It just occurred to me that Dr Pepper is also the people that compared Dr. Pepper to cake as a dessert possibility.

Their ad department is mental.
 
ScytheRexx

ScytheRexx

GasBandit said:
Did it maybe only now hit shelves, and what you've been seeing is prepromotion? I dunno.
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It was on shelves here, I remember trying it once (it was meh). Checking out youtube, the commercials I was seeing have been around since at least February. Someone even had a review up around the same date as the commercial posting.

http://www.youtube.com/watch?v=TTs-BmLOGWQ

stienman said:
Perhaps you were in a test market and they've just rolled the ads out nationally.
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That is my best guess too. It's just weird when you see something that has been around being promoted for months locally just suddenly become a national controversy like it's all brand new.
 
Tress

Tress

Shegokigo said:
It's been on the shelves here for almost 4 months. So to me, the commercials are new, the product is not.
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Sounds like parts of Texas were the test markets. This is brand new for us in California, and apparently most of the rest of the country.
 
sixpackshaker

sixpackshaker

DrP is from Texas after all.

@makare, Diet Coke has been targeted at women for a generation now. There are some troglodyte men out there that will not touch it, because it is a "chick's drink." DC is the #2 cola in sales, it even beat out Pepsi recently. Still, Coke thought it was in their best intrest to start another competing cola to get the weight conscience male. Now Dr Pepper is trying the same thing, but in an even more over the top way.

Still my favorite series of "Man Soda" commercials...



There were others that were even more over the top.
 
Dei

Dei

The commercials for this were on the radio in Colorado months ago. I was as baffled by them then as I am now. I wonder if they even used data from test markets.
 
C

Chronos[Ha-G]

Personally, I don't drink soda (Don't like the carbonation - yeah yeah, wuss and all). Guess I'll never know if this stuff is what it's cracked up to be, or if it's the equivalent of chugging liquid land mine.
 
M

makare

I don't mind the gender specific marketing I just don't think the soda itself can be gender specific.

Although this is the Diet Coke commercial I think of when I bother to think of it lol

 
C

Chronos[Ha-G]

Haha - when I was randomly thinking drinks for the joke, I thought of Jager. But wait, I thought to myself, then I can't put the Absinthe in. Stupid Absinthe...
 
Tress

Tress

Officer_Charon said:
According to idrinks.com, it's

1 oz.
151 proof Rum
1 oz.
Jagermeister

.... There's got to be a better way to make that... that's less of a land mine and more of a liquid punji trap.
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That's a random recipe from an idiot and the drink has a terrible rating. I say we make one up right here and now, and something far better than that.
 
C

Chronos[Ha-G]

Tress said:
That's a random recipe from an idiot and the drink has a terrible rating. I say we make one up right here and now, and something far better than that.
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I VOTE MY DRINK! I'd test it myself if I had any Absinthe.

(Yes, it'll probably be terrible.)
 
C

Chronos[Ha-G]

Heheh - gin's probably my preferred drink out of what I listed. I was mostly going for the shock value of completely mismatched liquors.

Whatever we come up with, it better have a damn punch - I didn't call it "Sweet Caress with a Lemon and that rather attractive person from Russia" for a reason.
 
C

Chronos[Ha-G]

But then it's just liquid with a land mine! Damn - I wonder if you can blend a land mine. That'd make a nice "Will It Blend?"
 
checkeredhat

checkeredhat

Personally, I think Dr. Pepper is the second worst* soft drink available. Given the choice between it and footsweat, I'm not sure how I would choose. So a sexist ad campaign isn't going to get me to boycott it, but even if it were the equivalent of the greatest ad campaign ever, I still wouldn't be convinced to buy it, because its still Dr. Pepper.
So I'll just laugh at their stupidity. HAHAHAHAHA! Someone thought this was a good marketing idea.

*(Brio)
 
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