It's just a different dynamic online then it is in real life. In real life, if you're joking with friends, things tend to eventually pass and you move on to the next joke. Online, the jokes have a much longer time they stick around. If you say it in one post and someone makes a joke about it, every time the joke is brought up, that post stays there for as long as the thread is relevant. When you make a joke irl about a friend, it's only stays around as long as our minds allow us to consider it funny before we move on to the next joke, unless you want to keep making the joke and be labeled unoriginal and boring.
Calleja probably thought of us as if we were friends, just like real life. I'm sure he expected a bit of jokes made at his expense, but it would eventually get dropped. Unfortunately, we cling on to something funny and, like the internet does, run it straight into the fucking ground until every ember of humor from it has been extinguished beneath our LULZ-brand boots.
In conclusion, we can agree to disagree