Kelly Thompson has another Marvel series, Jessica Jones.
It comes out by surprise TODAY in digital only. There will be no single issues, only a double-size digital issue each month.
After three months, those digitals will be collected into a TPB sold in comic shops and other places.
Then the comic goes on 3 month hiatus and comes back in January. Three months on, trade, three months off, three months on, trade, and so on.
I think this is a model with possibilities, especially since Image has made the hiatus thing work. I think the conflict will come from print vs digital and whether Marvel has the patience to see if this pans out.