The fact that he paid a ton of money just to publicly post this L is deeply funny to me.
I think we can assume the first one might have been by accident, but starving live animals deliberately is against some cruelty law, surely?
Given the avatar picture, I am guessing he's the Oliver Gray that works for Guinness as marketing manager.Minocqua Brewing? That sounds like something Minocqua Brewing would get.