I think it's both. There are definitely a lot of "conservative" and "Christian" people out there who'd vote for a rock over any Demoncrat who want to kill babies and pamper to the non-Christians, but there's also a sizeable group of Trump cultists who will support him over literally anyone or anything.
And of course you've got the gullible idiots who believe he'll actually somehow do something good for the average working poor.
And of course you've got the gullible idiots who believe he'll actually somehow do something good for the average working poor.