Additionally, the guy's characterization of the coffee made in a keurig as "flavorless brew of brown hot water" is a load of hipster ("my own genuine Italian espresso machine at home") bullshit. I've tried several brands of k-cup coffee (keurig and not), and each different coffee has it's own flavor profile, the same as any coffee you brew in a drip machine. But I guess if you don't own a genuine Italian espresso machine, you wouldn't know the sublime taste of heaven that you're missing.
Cost breakdown:
You can get a 72-count pack of k-cups for $40. That's 55 cents a cup.
72 starbucks plain coffees? $1.50 (ish) each, for a total of $108.00
A 33.9 oz can of $10-12 Folgers costs about a dime per 12 oz cup (if you go by the formula on the Folgers website). But really, do you think Captain Hipster with his espresso machine is putting Folgers in it?
That said, when my Keurig breaks down, I'll never replace it with a DRM coffee model.